Vodafone presented yesterday at Bentley’s its “360” product to Irish bloggers and journalists.
It consists on an application (mobile and PC) that offers an “all-in-one experience”. Your personal address book is now enriched by pulling from all the contacts in your phone, information from Facebook, Google Talk and Windows Messenger among others (Twitter is coming up soon). There’s no price nor launch date yet.
I haven’t tested the application but I have to say it looks cool, engaging and seems to be something that many users will adopt in line with the “social trend”. The interface looks “iphonish” and nothing like the Android (maybe, only the mapping options that mirrors Google Latitude). However Vodafone did apply the Android strategy by revelealing its global one million Euro competition for the best mobile application.
It was a good event overall and great venue. Something really surprised me though: One of the goals of the event was to connect with bloggers. However. while I was shaking hands with Chris Handley (Head of Vodafone Ireland) someone from PR told me to join “a queue” (trust me, there was no need for one). Unfortunately, I also had clients in my own queue so I decided to go. I’ll chat with Chris some other time…
Have a look now at the Vodafone 360 in action, explained by Conor McGlynn!
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PS: Enjoy the pics from the event 🙂
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