How to grow your business network with social media

Last Thursday, January 21st, we successfully launched our first free monthly webinar. We believe it’s a great way to share and reach out to our audience and will continue to explore this method throughout the year.
We had a brainstorming session a few months ago about how could we share more value through a different channel than the blog or social networks, and the idea of the webinars came up.Β  It takes a good few days of preparation to deliver 1 webinar hour per month, but we’ll try to be consistent and bring you topics of interest, LIVE!

The first one was : “How to build your business network with social media” and as promised, we compiled all the relevant info below:

  • Full recording of the webinar
  • The slides
  • The conversation thread under the Twitter tag #sm4biz
  • Some questions…

Subscribe to Channelship’s You Tube channel

The slides are already available on our Slideshare account!

My Power Point slides also contributed to the Twitter conversation πŸ™‚
Have a look at what was said during the webinar by clicking on the image below:

how to grow your business network with social media

Thanks very much to everyone that helped us spread the word in the different social networks.
We’re looking forward to have you on our next free monthly webinar:Β  “Social Media for Sales & Marketing Departments“.

Got questions or comments? Add them to the thread below!

Comments ( 23 )
  • Darren says:

    From LIVE session:
    “I wish to know how these tools can help me build a portfolio of clients and contacts in Dublin and Ireland”

  • Miriam says:

    From LIVE session:

    “Professional services are very much bought and sold on a word-of-mouth or personal relationship/personal referral basis. In this kind of business scenario, can you still leverage social media to build your business – and if so, how?”

  • Barry says:

    From LIVE session:

    “How is the best way to advertise on twitter and to get followers?”

  • Angela says:

    From LIVE session:

    “Linkedin: How do I add PDF's? Also, I have blog widget on linkedin profile but noticed yours showed lots of blog post titles, whereas mine shows 3 max – is there a setting where I can change this?”

  • Stephen says:

    From LIVE session:

    “ridiculous having all those american states on the address list cinsidering you are based in ireland”

  • Fiona says:

    From LIVE session:

    “What are the top two websites that drive traffic to your site ahead of Linked In?”

  • Faz says:

    From LIVE session:

    “Please send me more information on how the webinar works, what role do you play in this and how best can I make it work for me?”

  • Caroline says:

    From LIVE session:

    “Linkedin: i find a get a lot of offers to link from people I don't know – i prefer to know who i connect with so I often ask them to chat via phone or meet for a coffee before i link….what do you think? is this a bit pedantic? what would you suggest?”

  • Channelship says:

    Great question Caroline.
    LinkedIn and its community values the power of real connections. One of the reasons why LinkedIn is so popular is because more than 95% of the people joining the platform come referred by other users. This means that the best way to connect on LinkedIn is with someone that you already met. You use LinkedIn to keep in touch and strengthen that relationship.
    What you suggest is right. You could also be wasting time by going for a coffee straight away. I would find out a bit more about the other person's intention to connect with me and decide to make a decision from there. If they're just looking to increase their number of contacts… you'll realise immediately (That's no value for you at all).
    Also, have a look at your LinkedIn settings (upper right) and check that you're happy with your contact, group and profile settings.
    Hope this was useful πŸ™‚

  • Channelship says:

    Hi Faz.
    Every person that signs up for our webinars or newsletter will receive monthly updates so don't worry, you'll get more info from us in the following days by email πŸ™‚
    I'm a web project manager and social media consultant here at Channelship. My role is to conduct these monthly webinars and try to share great web and social media tips for the business community. Besides our blog, we believe that webinars are also a fantastic channel to share in a deeper way with our audience.
    How can you make it work for you? Besides following our blog and webinar, I'd recommend that you follow us on Twitter and Facebook. It's also a great way to interact and ask us questions πŸ™‚

  • Channelship says:

    Hi Fiona,

    According to our Google Analytics, Google is the first site bringing us majority of the traffic… after that comes LinkedIn, believe it or not πŸ™‚
    LinkedIn brings us more traffic than Twitter and Facebook. Now, don't take this as a benchmark. In the type of business that we're in (B2B services) , people are more likely to find out more about us on LinkedIn rather than other sites.
    Also, just in case someone is surprise about the “traffic” thing I mentioned…, Every platform has it's unique contribution. Yes, we all like the traffic, but for us, Twitter and Facebook are about building/maintaining a very valuable community.. we don't care much for the traffic here…
    If you're focusing on traffic: you number one priority would be to pump good content through your blog (including good titles, tags, etc) to rank better and better on Google. Then you also have aggregators like bizsugar.com, digg.com and reddit.com. They'll help you also bring a bit more traffic πŸ™‚

  • Channelship says:

    Hi Fiona,

    According to our Google Analytics, Google is the first site bringing us majority of the traffic… after that comes LinkedIn, believe it or not πŸ™‚
    LinkedIn brings us more traffic than Twitter and Facebook. Now, don't take this as a benchmark. In the type of business that we're in (B2B services) , people are more likely to find out more about us on LinkedIn rather than other sites.
    Also, just in case someone is surprise about the “traffic” thing I mentioned…, Every platform has it's unique contribution. Yes, we all like the traffic, but for us, Twitter and Facebook are about building/maintaining a very valuable community.. we don't care much for the traffic here…
    If you're focusing on traffic: you number one priority would be to pump good content through your blog (including good titles, tags, etc) to rank better and better on Google. Then you also have aggregators like bizsugar.com, digg.com and reddit.com. They'll help you also bring a bit more traffic πŸ™‚

  • Channelship says:

    Sorry Stephen, you're right. Gotomeeting.com should remove the American states when selecting other countries…

  • Channelship says:

    Good questions Angela,
    The way to share PDFs or other files on your LinkedIn profile is through an application called box.net. Simply click on “More” from the navigation bar and go to application or simply click where it says “box.net”. The set up process is very straight forward. After you have that app, simply upload any file that you want to share πŸ™‚
    regarding the post tiles, there're two application: the WordPress and the bloglink app for LinkedIn. not sure what you have but if you have a WordPress blog (like us) use the WP app. Now, the other reason why you have 3 post titles instead of more is because your excerpts (the description below each title) is long. If you see ours, the excerpts are very short, therefore we optimise the space and more posts (titles) fit in that spot πŸ™‚

  • Channelship says:

    Good question Miriam.
    The answer is: there's no difference between the conversation happening offline and online.
    Word-of-mouth happens offline of course but the one that you can generate online is also important (if not more important) because of the “speed” in which the information travels.
    I'm not suggesting that a business person must drop offline activities but instead implement “word-of-mouth” tactics to leverage all the offline efforts through blogs and social networks.
    For someone that wants to build this “word-of-mouth” offline, he/she will probably selectively pick the events and business meeting where to network. then, some of them will be good, other will not… The exact same exercise need to be done with different online networks. Once you figure out the spots in with you'll hang out online, you'll be able to be a lot closer to your business network and you'll also realise that you met a lot more interesting people that you would have never probably met before if it wasn't because of the web… I think Twitter already gave you a few nice surprises of that kind πŸ™‚

  • Channelship says:

    Hi Darren,

    I hope this webinar pointed you in a better direction towards those goals. Focus on your own blog. That's the starting point.
    When it comes to growing your network in Dublin and Ireland, ensure that you build followers within this geographic region. This way, your updates will have a more effective impact (since the message will be relevant to all of them)

  • Channelship says:

    Hi Barry,

    The first point important to acknowledge is that you will not “advertise” in social networks. The most important thing is to build a community so the more people that like your products, services and/or your brand help you spread the word with pleasure πŸ™‚
    I guess the best analogy is when you go to a business networking event. If you enter the room thinking how can you pitch/sell your products, instead of trying to get to know people better and build a strong network, you'll get bored very easily, people will walk away from you and you will not see results.
    Now, if you really meant advertising and what you were looking for was really fast results through a method to get leads in the door, then maybe online tools like Google Adwords might be the right move for you.
    Anything related to social networks and what can companies do to leverage it, it involves time and effort. Starting is the toughest point (like anything) but once you figure it out, you can look after your business online strategy while you do other stuff…

  • Channelship says:

    Hi Fiona,

    According to our Google Analytics, Google is the first site bringing us majority of the traffic… after that comes LinkedIn, believe it or not πŸ™‚
    LinkedIn brings us more traffic than Twitter and Facebook. Now, don't take this as a benchmark. In the type of business that we're in (B2B services) , people are more likely to find out more about us on LinkedIn rather than other sites.
    Also, just in case someone is surprise about the “traffic” thing I mentioned…, Every platform has it's unique contribution. Yes, we all like the traffic, but for us, Twitter and Facebook are about building/maintaining a very valuable community.. we don't care much for the traffic here…
    If you're focusing on traffic: you number one priority would be to pump good content through your blog (including good titles, tags, etc) to rank better and better on Google. Then you also have aggregators like bizsugar.com, digg.com and reddit.com. They'll help you also bring a bit more traffic πŸ™‚

  • Channelship says:

    Sorry Stephen, you're right. Gotomeeting.com should remove the American states when selecting other countries…

  • Channelship says:

    Good questions Angela,
    The way to share PDFs or other files on your LinkedIn profile is through an application called box.net. Simply click on “More” from the navigation bar and go to application or simply click where it says “box.net”. The set up process is very straight forward. After you have that app, simply upload any file that you want to share πŸ™‚
    regarding the post tiles, there're two application: the WordPress and the bloglink app for LinkedIn. not sure what you have but if you have a WordPress blog (like us) use the WP app. Now, the other reason why you have 3 post titles instead of more is because your excerpts (the description below each title) is long. If you see ours, the excerpts are very short, therefore we optimise the space and more posts (titles) fit in that spot πŸ™‚

  • Channelship says:

    Good question Miriam.
    The answer is: there's no difference between the conversation happening offline and online.
    Word-of-mouth happens offline of course but the one that you can generate online is also important (if not more important) because of the “speed” in which the information travels.
    I'm not suggesting that a business person must drop offline activities but instead implement “word-of-mouth” tactics to leverage all the offline efforts through blogs and social networks.
    For someone that wants to build this “word-of-mouth” offline, he/she will probably selectively pick the events and business meeting where to network. then, some of them will be good, other will not… The exact same exercise need to be done with different online networks. Once you figure out the spots in with you'll hang out online, you'll be able to be a lot closer to your business network and you'll also realise that you met a lot more interesting people that you would have never probably met before if it wasn't because of the web… I think Twitter already gave you a few nice surprises of that kind πŸ™‚

  • Channelship says:

    Hi Darren,

    I hope this webinar pointed you in a better direction towards those goals. Focus on your own blog. That's the starting point.
    When it comes to growing your network in Dublin and Ireland, ensure that you build followers within this geographic region. This way, your updates will have a more effective impact (since the message will be relevant to all of them)

  • Channelship says:

    Hi Barry,

    The first point important to acknowledge is that you will not “advertise” in social networks. The most important thing is to build a community so the more people that like your products, services and/or your brand help you spread the word with pleasure πŸ™‚
    I guess the best analogy is when you go to a business networking event. If you enter the room thinking how can you pitch/sell your products, instead of trying to get to know people better and build a strong network, you'll get bored very easily, people will walk away from you and you will not see results.
    Now, if you really meant advertising and what you were looking for was really fast results through a method to get leads in the door, then maybe online tools like Google Adwords might be the right move for you.
    Anything related to social networks and what can companies do to leverage it, it involves time and effort. Starting is the toughest point (like anything) but once you figure it out, you can look after your business online strategy while you do other stuff…

The comments are now closed.