The Big Switch: #livead commercial

Loving this campaign guys!

Short story: First, I got an email invitation. A few days later received this printed one in the post…

Later on, I discovered a Twitter hashtag for this event: #livead

Want to know what happened?

@young_kubrick is a character created by the Bord Gais team for their Big Switch campaign. It was a very fun night with loads of people in the room shooting out pictures and making videos of a live commercial that @young_kubrick and his family acted live for us.

Check out the famous commercial (captured from my angle. Loads of others are available)

Subscribe to Channelship’s You Tube channel

And here are the pics!!

Here’s what people said. Click on the image to pull the full stream of conversations:

This was a very interesting and creative  idea for a social media campaign that has just started. There still a lot more to come…



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anything from co-browsing YouTube to playing games, adding funny effects to a live video conference, interacting on Facebook together with your contacts or even shopping for things online together with your friends or family members
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