Last Wednesday, April 21st, we offered our fourth webinar. The turn-out was really good and the topic, something that we were really looking forward to cover.

We’d like to extend a special THANK YOU! to our guest speakers, Wendy Tarr, Digital Media Marketing Manager at IBM (UK). She contributed with great insights and examples on how are IBM leveraging social networks externally.

As promised, we compiled all the relevant info below:

  • Full recording of the webinar
  • The slides
  • Questions & Answers (in the comments below)

Subscribe to Channelship’s You Tube channel

Thanks very much to everyone that helped us spread the word in the different social networks.

In May we’ll be taking a short “webinar” break but we’ll be back in June 🙂

Comments ( 4 )
  • Seyed says:

    What are the key elements in B2B social media?

  • Elaine says:

    why mailchimp over constant contact?

  • Channelship says:

    Thanks for your question Seyed.
    I guess we mentioned a few through the webinar but in summary, we showed that there wasn't too much difference between a social media campaign for B2C or B2B.
    A key element is “content” but it must be relevant (to the people that care about that field/brand/product/service) and consistent (can't publish today and again in a month. Your audience will expect more in between).

  • Channelship says:

    (question answered live)
    Thanks Elaine.
    We've been using for a while Mailchimp.com and found it really useful and user-friendly. We've tried other tools like AWeber and Newsweaver and only stayed with Aweber based on a few key features. We haven't tested Constant Contact but it seems to be a well know product. If you give it a go, let us know how it went 🙂

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