How To Use Foursquare for Business Networking

Geolocation and mobile check-in services have HUGE potential. What you experience currently: Points, badges and free coffee, is just the beginning.

A few months ago we wrote a post about the real value behind mobile check-in and threw some interesting ideas about how it could make your life easier.

Today we’ll explore the business networking aspect of Foursquare, sharing with you three very simple tips. The video below will show you:

  1. How to connect with relevant professionals based on location
  2. How to look for people
  3. How to leave breadcrumbs

Please share your thoughts by leaving a comment below and tell us about any other technique to maximise the potential of Foursquare/geolocation for business. Thanks!

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Comments ( 12 )
  • Channelship says:

    Thanks Jason. Great question. It must be someone in your network, that’s why it’s important to grow a relevant business network on platforms like Foursquare. It’s also a good thing, otherwise we would constantly get spam from strangers 🙂
    I was doing the same exercise as in the video, adding professional to my account and added “John B” a couple of weeks ago. Then, one day at Earls Court, John B appeared on my mobile telling me what he was doing and where. Very interesting.

  • Channelship says:

    Comment by Jason Freeman on LinkIn Groups

    “Good work, Fred. A very informative video for those of us new to Foursquare.
    A quick question: you say in the video you were near a place and Foursquare sent a message to your phone to let you know there was something happening there – did that ‘tip’ have to come from someone in your network, or could it have been from anyone?
    Best wishes,

  • Margaretmara says:

    Amazing Fred, Thanks for sharing.

  • Denis Vaughan says:

    Very interesting – someone is making sense of it !!

  • Mo Elnadi says:

    Thanks for the mention and a great demo, happy to have coffee and discuss business as per your suggestion 🙂 “How To Use Foursquare for Business Networking” #foursquare #apps #socialmedia

  • Channelship says:

    You’re welcome Mo. Nice to see the business networking already happening in this thread! Just sent you a LinkedIn message.

  • Small Business News: Social Media Survival Guide says:

    […] Are check-in apps and geolocation the next big wave in social media. Check-in app evangelist and social media guru Fred Caballero leads us step by step through what may be the next major evolution in social media marketing as applications from foursquare to Facebook’s own “Places” take business from the digital right back to the face-to-face world of human interaction in a whole new way. Watch especially in the video Fred’s explanation of the “bread crumb” strategy to get this interaction started. Channelship AKPC_IDS += "57037,"; […]

  • ronald_bibnt says:

    Thanks, enjoyed your video. It was really helpful and I think it will be worth sharing with our local business networking group who have only just started talking about how foursquare works and how it can help their businesses. Keep up the good work.

  • Channelship says:

    Hey, thanks!
    We helped many networking groups giving free talks and facilitating connections 🙂 Let us know if you need our help.

  • fionabosticky says:

    I think there is a fine line when it comes to Social Networking with strangers with a network like Foursquare. How you connect with people, and any tips you leave for locations will need to be very carefully done. Otherwise it can only be a very short space in time to be labelled as a spammer.

  • Channelship says:

    Thanks Fiona

    I 100% agree with you. The same comment came from a couple of people in Twitter. What I meant say in the video is to actually choose strategically those locations. It wouldn’t make any sense to go through a “list” of shops and leave your messages.

    In terms of the first two tips, there’s no need to be very careful when “connecting with strangers”. We do this constantly in other platforms every day. There’s only one rule: be yourself, act human, use common sense. The end game is to expand your brand and being recognised in a positive way.

The comments are now closed.