Are you proactively working on your company’s reputation online? For those of you that still ask “why should I bother?”, then answer: Is your offline company reputation important?
Last week we received a few calls and a couple of LinkedIn questions about company reputation and visibility (looks like many companies are “on a mission”)
I’m aware that many of you are still thinking, delivering when and how you’re going to use Twitter, Facebook and more importantly a company blog (phenomenal reputation management tools). Also, many of you have to even go through several stakeholders, Legal and other departments to deploy your social media presence. However, today, I’d like to share something that you can launch straight away, a no-brainer, something that shouldn’t require many approvals and also a fundamental way to leverage your company’s visibility and reputation. That’s a LinkedIn company page.
I would have assumed many professionals were on board but turns out only a small percentage of companies are taking advantage of this valuable resource.
Why is a LinkedIn company page so important?
First, answer this: what does your business offer and what are people saying about it? The majority of companies would probably have to spend some good time collecting testimonials here and there to finally deliver… by email? A LinkedIn company page portrays all that powerful information in one shot (one page) and it’s available to anyone in the world that wants to check out how good you are, even while you sleep 🙂
LinkedIn is also a strong business network with more than 80 million professionals so the chances that people will visit your personal profile and your company’s, is very likely.
The “Services” tab is one of the hottest additions. You can load products and services and have your clients leave a recommendation (social proof). In order for this to work, you must proactively ask your customers to endorse your company. If you don’t make it simple for them (provide link), it won’t happen magically.
An opportunity for people to get closer
You can also “Follow” a company on Linekdin. This means that every time there’s a new member in the team, a new opening or people leaving, this information makes it to the LinkedIn news stream and via email reaching hundreds or thousands of business professionals.
3 important bonuses
On the upper right, there’s a useful call-to-action for people that want to learn more and get in touch!
Also, every single tab of your LinkedIn Company page has a spot for you to include a video. This is fabulous since it provides a much deeper taste for your audience. Videos are proven to be super effective tools to educate your community and help them make a decision.
Finally, you avail of free page analytics. All graphics compare your company’s numbers against similar companies.
What’s your experience with LinkedIn pages? Will you set up yours?