Isn’t it incredible that a colossal invention like the telephone, was not widely appreciated for the first 15 years? People did not see a use for it. In fact, in the British parliament it was mentioned that there was no need for telephones: “…we have enough messengers here.”
Western Union believed that it could never replace the telegraph. In 1876, an internal memo read: “This telephone has too many shortcomings to be seriously considered as a means of communication.” Even Mark Twain, upon being invited by Alexander Graham Bell to invest USD 5,000 in the new invention, could not see a future in the telephone (Then it turned into a love-hate relationship).
I honestly don’t think that it will take social media that long to take off. But, wait a minute Fred, social media has already massively spread! Yes, but at the end of the day it’s still only a minority of companies testing it, using it as a true communication tool and even a smaller amount achieving great results.
Forget about social media for a second and focus on the web. Gary Vaynerchuck from Wine Library TV, said: “The Internet is only fifteen years old or so-it’s so young it hasn’t even had sex” (“Crush it” p.133).
Social media is a world of “sneezers” (early adopters) so far. You can still make a difference or wait until everybody tested it and come to you with a proven (and secure) formula. That’s not innovation I’m afraid.
Are you a business owner, a CMO, COO, CEO? Are you a person that can change (for real) the future of a company? Then, what’s your plan this year to innovate, communicate better (internally & externally) and provide the best customer experience? Is social media in your plans? Will you decide to wait? Please, share your thoughts below.