A few weeks ago we shared a video with valuable tips on how to listen to your LinedkIn network, then we wrote about three deadly mistakes to avoid. Today it’s time to unfold opportunities you’ve been missing on this phenomenal business platform.
First, I’d love to share with you the real KEY to seeing results on LinkedIn as a general rule: Achieve a perfect balance between integrated offline and online activities.
Many professionals that use LinkedIn see it as an “after-work”, “homework” activity when this should be blended in your activities every day. Let me share three examples:
Maximise networking and prospecting efforts
I was at a tech event last week and met with a trainee lawyer. She seemed to be doing really well meeting with everybody in the room, shaking hands, smiling, connecting. I asked her: “If you don’t see me in six months, how will you remember my name, what my company does or maybe what I’m up to?
Chances are that you will come back to the office with a few names/companies in your head and more likely several business cards. Will you let all that go?
Simple solution: Proactively ask every person you’re interested in: “Are you on LinkedIn? Regardless of the answer, then go and connect with them! Remember: It’s all about quality, not quantity of contacts. Over time, you will start visualising a very relevant network that will help you stay connected and updated even if you haven’t made face-to-face contact in a long time! The word “relevant” means that you’ll see the faces of people that you shook hands with and not strangers. There’s a lot of value in that.
Maximise personal and business exposure
There’s a lot of activity on LinkedIn. For example: people share news, go to groups, answer questions, etc. However, here’s the big opportunity missed: Your profile.
Let’s think about it. What’s one of the main goals on Linekdin? That professionals discover you and end up on your profile in order to learn more about you and your business. If that important piece is incomplete, they will bounce off and all our efforts to drive relevant traffic to you will not provide any results. It would be the same as turning up on time at a specific business event and not knowing what the event is about, not carrying business cards (equivalent of not having links on your profile pointing to your website or blog) and finding out that instead of wearing business clothes you’re actually on shorts and flip flops!
Simple solution: Have a 100% complete profile, embed a blog, add a presentation about your solution, include all links to your site, blog and Twitter account and very importantly, make sure that you check your security settings. In my opinion your profile should be as public as possible, otherwise people will find no picture or very limited information from you 🙁
Maximise your reputation record
LinkedIn gives you the opportunity to request a personal recommendation (shows on your profile) and a business recommendation according to one of your products or services (shows on your company page). Both are important but I’d say that the personal one is even more important because that one moves with you. If tomorrow you work for another company, different project, etc, that recommendation stays with you.
Here’s the important question: Are you proactively asking for recommendations?
As active professionals, we meet loads of people, works on several different projects and as a result, we certainly delight many customers. There are very little chances that they will make a move and recommend you, therefore you need to go ask for it. Don’t be shy. You will be surprised at how many people will do it with pleasure.
It strikes me that, for example, people that work for companies find themselves running after managers to have them write a “letter of recommendation”. I’m not against it, go ahead but, come on folks: How many people will see that? Your potential future employer only? WHY? That should be public 24/7, for anybody in the world to learn more about you who you are.
Simple solution: Have you just finished a project with a client or an internal team? Have you done a good job and some people could clearly vouch for you? Then request a recommendation please! Also, become proactive at recommending if you can vouch for somebody. You will certainly surprise them and contribute to their reputation 🙂
What opportunities have you or professionals you know been missing on LinkedIn?