There are loads of monitoring sites or applications, however my impression is that companies find it a bit overwhelming and time consuming.
Even though this activity could certainly take time, depending on the level of listening that you need for your brand, there’s a very simple way to get started, building a platform in which you can keep track of all important conversations. All this can be done in less than ten minutes!
I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the main part of your monitoring activity gets done in one spot
The video below will show you:
- Customization tactics
- How to add a social network, stream and tab
- How to filter conversations
Do you have any other listening tip on Hootsuite or suggestion? Leave a comment below.